PMC appoints Ash Communications to manage its global marketing communications activity

We are delighted to announce that PMC has appointed Ash Communications as our marketing communications consultancy to bring greater focus to and build on the support we provide to our UK and international partners.

Ash will be working with us to develop the PMC brand by implementing an enhanced international marketing communications programme. This will ensure a more coherent approach to product introduction and promotion across all territories and channels as we enter our 20th anniversary year, helping us achieve our ambitious growth targets.

Under the direction of managing director Lynda Heath, Ash will drive an exciting communications programme in 2011 embracing all elements of PMC’s business, including professional audio, domestic hi-fi and home cinema.

A key objective of the new marketing function will be to build on PMC’s long and proud history in pro audio, and the real benefits that this association has for the hi-fi customer. Focusing on the many well known artists and studios that use PMC loudspeakers, including Prince, Stevie Wonder, Google, Sony, Robbie Williams, Brian May, The BBC and Metropolis Studios, London, Ash will enhance the credentials of the business and underline our important role in the music recording and reproduction process.

As we accelerate our activities for 2011, we are confident that the significant investment PMC has committed to support our business will make it a dynamic year for us and ensure our and our partners’ continued success.