PMC 2014 UK Retailer Awards
PMC 2014 UK Retailer Awards
We are delighted to announce the winners of our 2014 UK Retailer Awards. These coveted awards publically congratulate those retailers that we feel have made a significant effort throughout the course of the calendar year, both with PMC products and with their businesses in general.
With five award categories up for grabs, 2014’s competition was fierce, making the selections a tough job for the judging panel. However, five clear candidates showed the levels of expertise and consistency over the last 12 months to be worthy winners.
Retailer of the Year: Fanthorpes HiFi
Located within the stunning Georgian Hepworth’s Arcade in Hull, Fanthorpes HiFi regularly impressed throughout 2014 with the highest level of PMC product turnover for an independent business. With a customer-focused attitude and high levels of brand and product knowledge, the team at Fanthorps set the pace with their high quality levels of installation and attention to detail.
Best Retail Experience: HiFi Lounge
Especially significant as this award is based purely on customer feedback, the team at HiFi Lounge in Dunton, Bedfordshire has been commended due to its approachable manner and enthusiasm for PMC products and all things audio. By combining the highest level of professional knowledge with a superb showroom and retail environment, HiFi Lounge presents a welcoming and comfortable attitude to specialist audio-visual retail.
Most Consistent Performance: Unilet Sound & Vision
Located in charming New Malden, southwest London, Unilet Sound & Vision wins the award for most consistent performance throughout 2014. After a significant store refit, Unilet re-organised its retail space and demonstration facilities, enabling it to expand its range of PMC products to include the range-topping SE Series. As well as its commitment to PMC, Unilet is also recognised as being one of the most comprehensively stocked HiFi stores in the UK.
Innovative Marketing: Ceritech Audio
Set within the market town of Monmouth, Ceritech Audio impressed with its high level of local marketing activities. As well as a very active social media output, Ceritch Audio constantly put on in-store events throughout 2014 (including an extremely successful PMC evening), whilst working alongside likeminded local retailers to increase its presence within the area. Ceritech Audio is also commended for its local sponsorship and very worthy charity work, making it an excellent example of how a retailer can support the local community.
Best Demonstration: Adventures in HiFi
The better the demonstration, the more likely a store is to make an impression and, ultimately, a sale. Located in Chester, Adventures in HiFi excelled with its PMC demonstrations throughout 2014 and consistently achieved the best performance from the widest range of PMC products. In addition to its broad range of analogue and digital sources, all of which can be auditioned using one of the most comprehensive music collections available, Adventures in HiFi offer the true depth of knowledge essential for a specialist audio retailer.
Commenting on the 2015 UK Retailer Awards, Keith Tonge, Creative Director of PMC, said, “Our retailer awards always present tough choices but 2014 proved to be a particularly difficult year, as specialist audio retailing in the UK has advanced significantly over past few years. We were particularly pleased by the levels of customer care and the increase in the sophistication of retail environments, as dealers now compete with other luxury products and brands. I would like to congratulate all of the winners on receiving their deserved awards and look forward to an even harder selection at the end of 2015.”